Which of the following is a primary disadvantage of viral marketing?
A)The costs of viral marketing are too high for most companies.
B)The brand associated with the viral message is usually forgotten.
C)Viral messages can spread negative stories about a brand.
D)Viral messages are offensive to many potential customers.
E)Viral messages are blocked by most search engines.

Question

Quizplus · Accepted Answer

There is a risk that viral messages may spread negative stories about a brand. This can happen when the message is misinterpreted or when it attracts unwanted attention. In some cases, viral campaigns have backfired and caused more harm than good for the brand.

Which of the Following Is a Primary Disadvantage of Viral