In the AIDA plan for sales letters, AIDA stands for
A) attention, interest, desire, and action.
B) action, interest, direct benefits, and attention.
C) action, information, desire, and acknowledgement.
D) awareness, information, data, and alertness.
E) added interest, desired action.

Question

Quizplus · Accepted Answer

The AIDA plan for sales letters is a common approach used in marketing and advertising. It stands for Attention, Interest, Desire, and Action. The idea behind this plan is to grab the reader's attention, spark their interest, create a desire for the product or service being offered, and ultimately prompt the reader to take action (such as making a purchase).

In the AIDA Plan for Sales Letters, AIDA Stands for