The resource-based view of the firm:
A) emphasizes that it is difficult to develop and sustain a competitive advantage based on resources alone.
B) argues that the industry environment has a stronger influence on firms' ability to implement strategies successfully than does the competitive environment.
C) calls for firms to focus on their homogeneous capabilities to compete against their rivals.
D) suggests that vision and mission are marketing messages not tied to strategic plans.

Question

Quizplus · Accepted Answer

The resource-based view of the firm emphasizes that a sustainable competitive advantage can be achieved by developing and utilizing unique and valuable resources and capabilities that are difficult for rivals to imitate or substitute. However, it also recognizes that simply possessing resources is not enough, and that firms must also effectively deploy and integrate them within their strategy to achieve success.

The Resource-Based View of the Firm