The key to Southwest Airlines' success has been its ability to continuously reduce costs while providing customers with superior levels of differentiation, such as an engaging culture.
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Q2: Almost any identifiable human or organizational characteristic
Q3: A business-level strategy is an integrated and
Q4: When selecting a business-level strategy, the firm
Q5: A low-cost position in the industry is
Q6: Southwest Airlines' tightly integrated activities make its
Q7: Companies without core competencies in their value-chain
Q8: The difference between the cost leadership and
Q9: Strategic fit among the many activities in
Q10: A business-level strategy describes what a firm
Q11: Firms implementing cost leadership strategies often sell
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