Because Coca-Cola, Nestle, and PepsiCo all sell a product (bottled water) that is essentially the same and all three giant companies are engaged in battles for market share using incremental changes in their products and seeking loyalty to brand names, it is most likely that the bottled water market is a(n):
A) slow-cycle market
B) standard-cycle market.
C) fast-cycle market.
D) intermediate-cycle market.

Question

Quizplus · Accepted Answer

A standard-cycle market involves products that are largely similar with a few minor differences between brands, and the market leaders compete for market share through incremental changes and brand loyalty. This aligns with the situation of Coca-Cola, Nestle, and PepsiCo in the bottled water market. A slow-cycle market involves significant barriers to entry and slow changes in technology or customer preferences, while a fast-cycle market involves rapid changes in technology or customer preferences, and an intermediate-cycle market has moderate barriers to entry and moderate changes in technology or customer preferences.

Because Coca-Cola, Nestle, and PepsiCo All Sell a Product (Bottled