The marketing concept was developed in the United States,but not fully implemented by American firms until forced to do so by foreign competitors.

Question

Quizplus · Accepted Answer

The marketing concept was indeed developed in the United States, but it was not fully implemented by American firms until foreign competitors, especially those from Japan and Europe, started to gain significant market share by emphasizing customer needs and wants. This forced American companies to adopt a more customer-focused approach to remain competitive.

The Marketing Concept Was Developed in the United States,but Not