Products,brands,packaging,advertisements,coupons,stores,credit cards,price tags,salespeople's communications,and,in some cases,sounds (music),smells (perfume),and other sensory cues are examples of _____ used in marketing strategy.
A) stimuli
B) sales promotions
C) atmospherics
D) overt influences
E) covert influences

Question

Quizplus · Accepted Answer

Stimuli refer to any sensory cues, including products, brands, packaging, advertisements, coupons, stores, credit cards, price tags, salespeople's communications, and even sounds and smells, that are used in marketing strategy to influence consumer behavior.

Products,brands,packaging,advertisements,coupons,stores,credit Cards,price Tags,salespeople's Communications,and,in Some Cases,sounds (Music),smells (Perfume),and Other Sensory