Production and sale of shoes that vary in design,features,and price to appeal to groups of consumers that are similar in some ways,could be explained through:
A) the need to deceive the consumer.
B) the ability to create needs.
C) market segmentation.
D) the want to create a fashion statement.
E) individual specifications.

Question

Quizplus · Accepted Answer

The strategy described is an example of market segmentation, where the company is targeting specific groups of consumers with similar characteristics or preferences. This is a commonly used approach in marketing to tailor products and advertising messages to better appeal to specific segments of the market. It does not involve deception or creating needs but rather understanding and meeting existing consumer needs and preferences. Creating a fashion statement or individual specifications could be factors in the design and features of the shoes, but they do not fully explain the overall strategy of targeting specific groups of consumers.

Production and Sale of Shoes That Vary in Design,features,and Price