The first implication of viewing consumer processes as a reciprocal system is that any analysis of consumers must consider all three elements as separate entities with exclusive influences on consumer behavior.

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Viewing consumer processes as a reciprocal system implies that the elements (the individual, the firm, and the societal influences) are interdependent and interact with each other, rather than being separate entities with exclusive influences.

The First Implication of Viewing Consumer Processes as a Reciprocal