The Wheel of Consumer Analysis is a tool that is only capable of identifying the changes in the environment,cognition and affect,and behavior that interact to create changes in societies in general.
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Q26: The consumer environment refers to all external
Q27: Consumer research and analysis becomes redundant when
Q28: Liking McDonald's french fries or disliking Bic
Q29: Marketers analyze that the company offering superior
Q30: Consumer behavior is also called overt behavior
Q32: In the Wheel of Consumer Behavior,cognition refers
Q33: Attitude refers to the mental structures and
Q34: Once the marketer has successfully effected a
Q35: The consumer environment is important to marketing
Q36: Consumer environment excludes other physical stimuli,such as
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