Why must the marketer be concerned with both the affective and the cognitive systems? How can metaphors assist in this effort?
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Q39: The amount and intensity of cognitive processing
Q40: Product knowledge that is activated from memory
Q41: Distinguish between affect and cognition.Why are these
Q42: Briefly identify the five basic characteristics associated
Q43: _ concerns people's interpretations of relevant information
Q45: Interpretation processes involve two related cognitive processes:
Q46: Briefly describe the three types of cognitive
Q47: Cognitive systems create _ that organize and
Q48: _ refers to how product knowledge is
Q49: Interpretation and integration are influenced by _,meanings,and
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