Which of the following information sources are most likely to be used only in the later stages of information search?
A) Stored experience
B) Advertising
C) Experiential sources
D) In-store displays
E) Personal sources

Question

Quizplus · Accepted Answer

Experiential sources are typically used in the later stages of information search as they involve direct experience with the product, such as trials or demonstrations, which help in making a final decision.

Which of the Following Information Sources Are Most Likely to Be