Appropriate knowledge schemas and scripts are most likely to be developed and stored in memory for:
A) recurring purchase situations.
B) unique purchase situations.
C) infrequent purchase situations.
D) high-involvement purchase situations.
E) new purchase situations.

Question

Quizplus · Accepted Answer

Appropriate knowledge schemas and scripts are most likely to be developed and stored in memory for recurring purchase situations because they are familiar and routine for the consumer. This enables them to rely on previously developed scripts and knowledge schemas for decision making.

Appropriate Knowledge Schemas and Scripts Are Most Likely to Be