Nestle modified the taste of its Nescafe coffee and the promotions for it in the adjoining countries of France and Switzerland to accommodate different cultural preferences in each nation.The above situation is an example of:

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Nestle's modification of taste and promotions for Nescafe in France and Switzerland indicate an adaptation strategy across cultures, where the company adjusts its marketing mix to suit the specific preferences and cultural differences of each market. This strategy helps a company to be more successful in foreign markets where differences in culture, tastes, and preferences require product or marketing changes.

Nestle Modified the Taste of Its Nescafe Coffee and the Promotions