Texas Instruments runs the same ads throughout Europe rather than having individual ad campaigns for each country.This situation is an example of:
A) adapting marketing strategy to each culture.
B) standardizing strategies for use in all markets.
C) attempting to change the culture.
D) a contingency approach.
E) an umbrella approach to marketing strategy.
Correct Answer:
Verified
Q14: The content of culture includes all EXCEPT:
A)
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Q18: Increased emphasis upon the values of convenience
Q20: It is important to remember all of
Q21: Standardization of marketing strategies has benefited from
Q22: 35 The cultural meanings of celebrity spokespersons
Q23: Cultural meanings may be moved into products
Q24: The content of culture does not include
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