Packaging objectives include all of the following EXCEPT:
A) that it should protect the product as it moves through the channel to the consumer.
B) that it should be economical and not add undue cost to the product.
C) that it should allow convenient storage and use of the product by the consumer.
D) that it should effectively promote the product to the consumer.
E) that it should enhance the company's brand equity.

Question

Quizplus · Accepted Answer

Packaging objectives typically include protection of the product, cost-effectiveness, convenience for storage and use, and promotion of the product. Enhancing the company's brand equity, while a potential benefit of effective packaging, is not considered a primary objective of packaging itself.

Packaging Objectives Include All of the Following EXCEPT