The promotion mix of the future is likely to be more eclectic with all of the options given below EXCEPT:
A) event sponsorship.
B) sports marketing.
C) direct marketing.
D) public relations.
E) test marketing.

Question

Quizplus · Accepted Answer

Test marketing is not necessarily part of the promotion mix, as it is a research method used to gauge consumer response to a new product or marketing campaign. The other options are all traditional components of the promotion mix.

The Promotion Mix of the Future Is Likely to Be