Better Offices,Inc.supplies office supplies and equipments to large retailers,such as Office Space.Since Office Space locations are spread all over the country,Better Offices salespeople located closest to a particular Office Space store are assigned to represent Better Offices in that store.Better Offices most likely uses a _____ structure to organize its sales force.

Question

Quizplus · Accepted Answer

A geographic structure provides the practical benefit of limiting the distance each salesperson must travel to see customers and prospects.