Rockford Automobiles Inc.,an American company,is extremely confident that American consumers will buy its cars,however,this may not be the case in countries like India and China.By conducting market research in India and China,the company has reached the conclusion that only people belonging to the upper and middle income groups would buy cars.Which of the following variables determined the success of the firm's marketing research?

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Population characteristics are one of the major components of a market, and significant differences exist between and within foreign countries. If data are available, the marketing manager should be familiar with the total population and with the regional, urban, rural, and interurban distribution.