Large buying organizations may possess unique requirements and respond to different marketing stimuli than small firms.Research suggests that the degree of influence of presidents,vice presidents,and owners _____ with an increase in corporate size.

Question

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The research suggests that the degree of influence of presidents, vice presidents, and owners decreases with an increase in corporate size. This means that in large buying organizations, these key decision-makers may have less control or influence over the purchasing decisions, and other factors such as budget constraints, procurement policies, and vendor evaluations may become more important. Therefore, marketing strategies may need to be adjusted to target these factors and different decision-makers in large firms.

Large Buying Organizations May Possess Unique Requirements and Respond to Different