With a focus strategy,the company focuses on a specific regional market,product line,or buyer group.

Question

Quizplus · Accepted Answer

A focus strategy is a type of business strategy in which the company concentrates on specific regional markets, product lines, or buyer groups. This strategy is also known as a niche strategy, as it involves serving a narrow group of customers with customized products or services that meet their unique needs and preferences. This approach allows companies to differentiate themselves from competitors and achieve higher profits through lower costs and stronger customer loyalty.

With a Focus Strategy,the Company Focuses on a Specific Regional