Compaq has been extremely successful in selling its computers through retailers like hhgregg and Best Buy.Which of the following levels of customer involvement does this represent?
A) make-to-stock
B) assemble-to-order
C) make-to-order

Question

Quizplus · Accepted Answer

Selling through retailers like hhgregg and Best Buy is an example of make-to-stock, where products are manufactured based on forecasts of demand and stored in advance at the retail locations for customers to purchase. This indicates a low level of customer involvement as customers are not involved in the design or customization of the product.

Compaq Has Been Extremely Successful in Selling Its Computers Through