Sports marketing is defined as _____.
A) the specific application of marketing principles and processes to sports products and to the marketing of nonsports products through the association with sport
B) the exchange process applied to sports products.
C) the selling of athletics, sports entities, and sponsorship to consumers of sport
D) the set of elements that sports organizations use to meet their marketing objectives and to satisfy consumer needs
E) none of the above
Correct Answer:
Verified
Q6: According to the text,spectators are consumers who
Q7: Consumers of sport include _.
A) media
B) agents
C)
Q8: Examples of sports products include _.
A) sporting
Q9: Evidence of growth in the sports industry
Q10: The sports product map consists of the
Q12: An organization is marketing oriented when it
Q13: Which of the following best illustrates sports
Q14: According to the text,an organization is marketing
Q15: Sports participants can be best described as
Q16: A growing area of the sports industry
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