Licensing is especially important to the sports industry because _____.

Question

Quizplus · Accepted Answer

Licensing helps make consumers aware of professional teams and the majority of licensed products sold are sports apparel. While professional teams do generate significant revenue through licensing, this is not the primary reason why licensing is especially important to the sports industry. Similarly, licensing may indirectly help teams sell more season tickets, but this is not its main purpose.

Licensing Is Especially Important to the Sports Industry Because _____