According to the text,the foundation of any strategic sports marketing process is understanding why spectators attend sporting events or _____.
A) environmental factors
B) fan motivation factors
C) sociological factors
D) psychological factors
E) none of the above

Question

Quizplus · Accepted Answer

The text states that understanding why spectators attend sporting events or "fan motivation factors" is the foundation of any strategic sports marketing process. Choice A (environmental factors) and C (sociological factors) are not mentioned in relation to the foundation of sports marketing. D (psychological factors) may be relevant, but it is not mentioned specifically as the foundation of the process. Therefore, the best choice is B.

According to the Text,the Foundation of Any Strategic Sports Marketing