When the NHL ran ads featuring celebrities,such as Shania Twain,Jim Belushi,and Cuba Gooding Jr.,about cracking down on violence (in game fighting)they were using repositioning.

Question

Quizplus · Accepted Answer

Repositioning involves changing the perception of a product or brand in the minds of consumers. By featuring celebrities in ads about cracking down on violence in hockey, the NHL was attempting to reposition itself as a league that prioritizes player safety and sportsmanship rather than fighting and violence.

When the NHL Ran Ads Featuring Celebrities,such as Shania Twain,Jim