Which of the following is the sports marketer's best defense/strategy to combat the intangible nature of sports?
A) Highlight the competition.
B) Discuss the great ushers and stadium personnel.
C) Highlight the stadium factors or sportscape.
D) Discuss the great athletes on the team.
E) none of the above
Correct Answer:
Verified
Q2: The total assortment of product lines that
Q3: According to the text,a brand mark can
Q4: Licensing allows one company to use the
Q5: A sports service is usually defined as
Q6: If a team won every game,this would
Q8: Which of the following is the best
Q9: Sports products,in general,tend to _.
A) be more
Q10: Product design for sports products includes _.
A)
Q11: Branding is a name,design,symbol,or any combination that
Q12: A(n)_ identifies that a sports organization has
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