(The)_____ is the point at which consumers detect a change between two stimuli (prices).
A) price skimming
B) cost-based pricing
C) psychological pricing
D) just noticeable difference (JND)
E) penetration pricing

Question

Quizplus · Accepted Answer

Just noticeable difference (JND) is the point at which consumers detect a change between two stimuli, in this case, prices. It is a concept used in psychology and marketing to understand consumer perception of pricing changes. The other options are different pricing strategies, but not related to the concept of JND.

(The)_____ Is the Point at Which Consumers Detect a Change