You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry detergent.
-Which of the following is most likely to be the purpose of this message?
A) to document the scientific advances in the manufacturing of laundry detergent
B) to describe the technology that led to the new formula for Brite
C) to congratulate Brite's research department on their achievements
D) to persuade customers to buy Brite
E) to analyze the likelihood that customers will try Brite

Question

Quizplus · Accepted Answer

D) Communicating with potential customers about a product is done to try and convince the consumer to make a purchase. While the ad might describe the technology and scientific advances, or even congratulate the researchers who came up with it, this is all done to convince the consumer to purchase the product.

You Receive a Flyer in the Mail Telling You About