You receive a flyer in the mail telling you about the new and improved cleaning power of Brite laundry detergent.
-Which of the following is most likely to be the desired outcome of this message?
A) The recipient will decide to purchase Brite.
B) The recipient will be impressed by the new cleaning power of Brite.
C) The recipient will do his or her laundry using a competing detergent.
D) The recipient will throw away packages of Brite with the old formula.
E) The recipient will compare Brite with other laundry detergents.

Question

Quizplus · Accepted Answer

A) The ultimate goal of an advertising message is for the audience to purchase the good or service being advertised. While the other choices are likely reactions to this message, which might eventually lead to a purchase, the desired outcome is for the consumer to purchase the product.

You Receive a Flyer in the Mail Telling You About