Your company plans to increase the monthly fees it charges to its clients, starting in September. You are drafting a letter to mail to your clients, to inform them of this increase and hopefully persuade them to keep their businesses with you.
-Which of the following statements would be best to include in this letter?
A) This increase will allow us to give well-deserved bonuses to our salespeople.
B) This increase will allow us to upgrade our infrastructures and better compete with our rivals.
C) This increase will allow us to embark on an aggressive media campaign to woo new clients.
D) This increase will allow us to provide you with additional benefits and with 24-hour support.
E) This increase will allow us to pay down some long-term debt.

Question

Quizplus · Accepted Answer

D) To be persuasive it is important to analyze audience benefits. This statement most clearly focuses on what clients will gain; the other choices focus on benefits to your company.

Your Company Plans to Increase the Monthly Fees It Charges