You are writing an appeal letter to solicit funds for your non-profit organization. In this message you praise the audience for their past donations, emphasize how their contribution is needed now more than ever, and how these contributions benefit the people your organization serves. This message appeals to the audience's ________.

Question

Quizplus · Accepted Answer

A) Advertisers routinely appeal to the higher levels of needs as part of their persuasive strategies. Advertisements for charities often appeal to the increase in audience self-esteem that will result from the good works enabled by the donation.

You Are Writing an Appeal Letter to Solicit Funds for Your