A marketer who segments a population by age and gender is using ________ to categorise consumers.

Question

Quizplus · Accepted Answer

Demographics is the specific categorization of a population based on factors such as age, gender, income, education level, and other similar characteristics. Therefore, segmenting a population by age and gender is an example of using demographics to categorize consumers. Psychographics, roles, and lifestyle segmentation are based on other factors, such as personality traits, social roles, and attitudes.

A Marketer Who Segments a Population by Age and Gender