The sociological perspective of ________ takes the view that much of consumer behaviour resembles actions in a play.

Question

Quizplus · Accepted Answer

Role theory is a sociological perspective that suggests that individuals perform certain roles and that much of their behavior is based on the expectations associated with those roles. In the context of consumer behavior, role theory asserts that much of what people do as consumers is based on the roles they play in society and the expectations associated with those roles. So, the view that consumer behavior resembles actions in a play is consistent with the role theory perspective.

The Sociological Perspective of ________ Takes the View That Much