The goals of helping people and bringing about social change are the focus of ________.

Question

Quizplus · Accepted Answer

Transformative consumer research (TCR) is a branch of research that involves using consumer research to bring about social change and improve the well-being of individuals and communities. TCR aims to raise awareness of social issues, promote social justice and transform people's lives by investigating consumer behavior and product development.

Option A, relationship marketing, focuses on the development of long-term relationships with customers, but it is not directly related to helping people or social change.

Option B, social media, can be used as a tool to promote social change and reach out to people, but it is not solely focused on helping people or bringing about social change.

Option D, open data partnerships, involves sharing data to improve transparency and accountability but is not directly related to helping people or bringing about social change.

The Goals of Helping People and Bringing About Social Change