Researchers who argue that the field of consumer behaviour should not be a 'handmaiden to business' believe that consumer behaviour research should ________.

Question

Quizplus · Accepted Answer

Researchers who believe that consumer behaviour research should not be a 'handmaiden to business' argue that it should focus on understanding consumption for its own sake, rather than solely aiming to increase profits or improve marketing practices. Therefore, option C is the correct choice.

Researchers Who Argue That the Field of Consumer Behaviour Should