Family branding,licensing and look-alike packaging are all marketing strategies based on ________.
A) stimulus generalisation
B) the spacing effect
C) stimulus discrimination
D) extinction

Question

Quizplus · Accepted Answer

Family branding, licensing, and look-alike packaging are all marketing strategies that utilize stimulus generalization. This involves creating similar stimuli (such as packaging or branding) to promote a product or a range of products, hoping that consumers will associate these stimuli with the main brand and prefer them over other alternatives.

Family Branding,licensing and Look-Alike Packaging Are All Marketing Strategies Based