Sam was humming the Mortein Louie the Fly jingle as he was driving down the expressway.A thought suddenly occurs to him: "Why am I humming this stupid jingle? I don't buy this stuff or even need it!" Sam knows this jingle through ________.
A) stimulus generalisation
B) reinforcement modelling
C) incidental learning
D) operant conditioning

Question

Quizplus · Accepted Answer

Sam likely learned the jingle incidentally, as it is a well-known and ubiquitous advertising jingle. Stimulus generalisation involves responding to similar stimuli, reinforcement modelling involves learning through rewards and punishments, and operant conditioning involves learning through the consequences of one's actions.

Sam Was Humming the Mortein Louie the Fly Jingle as He