Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal market.One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf.They were rectangular with white labels that looked very professional and very serious.Sales went through the roof.What form of stimulus generalisation seems to be working for the herbal company?

Question

Quizplus · Accepted Answer

The halo effect is the tendency for an impression created in one area to influence opinion in another area. In this case, the professional and serious appearance of the bottles may have created a positive impression in the minds of customers, leading them to believe that the herbal products were of higher quality and more effective. This positive impression may have influenced their purchasing decisions, resulting in increased sales for the company.

Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers