When a woman buys expensive jewellery,which of the following needs is most likely being expressed?
A) Hedonic
B) Utilitarian
C) Rational
D) Biogenic

Question

Quizplus · Accepted Answer

Buying expensive jewellery is unlikely to serve a utilitarian or rational need. It is more likely that the purchase is motivated by a desire for pleasure or subjective well-being, which aligns with the hedonic need. Biogenic needs relate to physiological needs like hunger or thirst, which also do not apply in this scenario.

When a Woman Buys Expensive Jewellery,which of the Following Needs