It is common for consumers to describe themselves in terms of the suburb or town from which they come.This is an illustration of the community level of the extended self.

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The community level of the extended self pertains to the attachment of consumers to a larger social group, such as a community or geographical region, which is often reflected in their self-identification. Therefore, consumers describing themselves in terms of their suburb or town aligns with this level of the extended self.

It Is Common for Consumers to Describe Themselves in Terms