Because marketing researchers and marketers wield power and influence over their customers and even society,the marketing industry has a credentialing process and high entry barriers.

Question

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Marketing does not have a formal credentialing process or high entry barriers like regulated professions such as law or medicine. Entry into the marketing field can often be achieved with a variety of educational backgrounds and does not require a specific license or certification.

Because Marketing Researchers and Marketers Wield Power and Influence Over