Suppose a manufacturer wants to determine whether or not changing the packaging of his/her major product will bring about a change in sales.Which type of research will be most appropriate?
A)causal research
B)exploratory research
C)descriptive research
D)qualitative research
E)none of these

Question

Quizplus · Accepted Answer

Causal research is used to determine cause-and-effect relationships between variables. In this scenario, the manufacturer wants to know whether changing packaging will cause a change in sales. Therefore, causal research would be the most appropriate approach to take.

Suppose a Manufacturer Wants to Determine Whether or Not Changing