When designing a test market,the marketer is often interested in finding out whether a new product's sales will take away sales from existing products.What is this referred to as?
A)controlled test marketing
B)electronic test marketing
C)cannibalization
D)interrupted time series
E)none of these

Question

Quizplus · Accepted Answer

Cannibalization refers to when a new product's sales take away sales from existing products. Controlled test marketing is a method of testing the market where a certain group of consumers is targeted to test the product's effectiveness. Electronic test marketing is a method of testing the market through the internet or other electronic means. Interrupted time series is a method of analyzing data where a variable is measured over time, and the measurements are interrupted by an intervention or event. None of these options are the best choice for the question asked.

When Designing a Test Market,the Marketer Is Often Interested in Finding