Which type of scale would be least helpful to the researcher who wants to know how intensely respondents feel about a brand?
A) Likert
B) constant sum
C) rank order
D) semantic differential
E) none of these
Correct Answer:
Verified
Q1: A pollster asks you to respond to
Q2: Which of the following does the Net
Q3: This type of scale will always produce
Q4: Indicate your level of agreement with the
Q6: The following scale is illustrative of a
Q7: Which of the following factors is not
Q8: A survey question asks respondents to rate
Q9: A market researcher wants to know which
Q10: A(n)_ scale may be used if previous
Q11: Generally,well-constructed attitude scales will have between _
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