WD-40, Inc., markets only one product, its namesake chemical lubricant. The company offers the product in several different container sizes: smaller ones for household use and larger ones for industrial use. WD-40 would be considered as having a
A) wide product mix.
B) broad product line.
C) narrow product mix.
D) differentiated product line.
E) brand name.

Question

Quizplus · Accepted Answer

WD-40, Inc. markets only one product, therefore it has a narrow product mix.