TCBY wants to expand its line of food products. The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks. The company is in which phase of new product development?
A) Idea generation
B) Product development
C) Test marketing
D) Screening
E) Business analysis

Question

Quizplus · Accepted Answer

TCBY is still in the initial phase of new product development, where it is trying to generate ideas for food products that could be added to its menu. Sending surveys to consumers to determine their preferences is a part of the idea generation process.

TCBY Wants to Expand Its Line of Food Products