Which of the following is not a phase in the new product development process?
A) Business analysis
B) Test marketing
C) Development
D) Screening
E) Modification

Name: Which of the following is not a phase in the new product development process? A) Business analysis B) Test marketing C) Development D) Screening E) Modification
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Modification is not a phase in the traditional new product development process. However, it can be considered a sub-phase within Development or Launch phase.

Which of the Following Is Not a Phase in the New