During which phase of the product development process can marketers experiment with advertising, pricing, and packaging in different geographic areas?
A) Screening
B) Test marketing
C) Idea generation
D) Commercialization
E) Product development

Question

Quizplus · Accepted Answer

Test marketing is the phase of product development process where marketers experiment with advertising, pricing, and packaging in different geographic areas to test the market response to the product. This helps the marketer understand the potential of the product and refine its marketing strategy before it is launched in the market.

During Which Phase of the Product Development Process Can Marketers