The complete and legal name of an organization, such as Walmart Stores, Incorporated, is called a
A) trade name.
B) brand name.
C) brand mark.
D) store brand.
E) manufacturer brand.

Question

Quizplus · Accepted Answer

A complete and legal name of an organization is called a trade name. A brand name refers to a name given to a product or service, a brand mark is a symbol or design that represents a brand, a store brand is a product that is sold under the name of a particular retailer, and a manufacturer brand is a product that is sold under the name of the manufacturer.

The Complete and Legal Name of an Organization, Such as Walmart